(eBook PDF) Methods in Behavioral Research 14th Edition – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1260205584
• ISBN-13 ‏ : ‎ 978-1260205589
• Author:  Paul Cozby (Author), Scott Bates (Author)

Methods in Behavioral Research guides students toward success by helping them study smarter and more efficiently. Supported by SmartBook®, McGraw-Hill Education’s adaptive and personalized reading experience, Cozby and Bates provide helpful pedagogy, rich examples, and clear voice in their approach to methodological decision making.

Table contents:

1 SCIENTIFIC UNDERSTANDING OF BEHAVIOR
2 WHERE TO START
3 ETHICS IN BEHAVIORAL RESEARCH
4 FUNDAMENTAL RESEARCH ISSUES
5 MEASUREMENT CONCEPTS
6 OBSERVATIONAL METHODS
7 ASKING PEOPLE ABOUT THEMSELVES: SURVEY RESEARCH
8 EXPERIMENTAL DESIGN
9 CONDUCTING EXPERIMENTS
10 COMPLEX EXPERIMENTAL DESIGNS
11 SINGLE-CASE, QUASI-EXPERIMENTAL, AND DEVELOPMENTAL RESEARCH
12 UNDERSTANDING RESEARCH RESULTS: DESCRIPTION AND CORRELATION
13 UNDERSTANDING RESEARCH RESULTS: STATISTICAL INFERENCE
14 GENERALIZATION

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