Trademarks and Unfair Competition: Law and Policy (Aspen Casebook Series) 5th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1454871059
• ISBN-13 ‏ : ‎ 978-1454871057
• Author:  Graeme B. Dinwoodie (Author), Mark D. Janis (Author)

The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope & enforcement of trademark rights and some related causes of action. The traditional case-and-note format is enhanced by problems that help students understand intricate key topics. Trademarks and Unfair Competition features many issues related to online commerce, such as cybersquatting, keyword advertising, the relationship between trademarks and domain names, and the potential secondary liability of online auction websites such as eBay. International as well as domestic issues are thoroughly explored. Comprehensive coverage of trade dress protection is integrated with issues of word mark protection.

Table contents:

Part I: Foundations and Purposes of Trademark and Unfair Competition Law

Chapter 1. Introduction to Trademarks and Unfair Competition Law

Part II: Creation of Trademark Rights

Chapter 2. Distinctiveness
Chapter 3. Functionality
Chapter 4. Use
Chapter 5. Registration

Part III: Scope and Enforcement of Trademark Rights

Chapter 6. Geographic Limits on Trademark Rights
Chapter 7. Confusion-Based Trademark Liability Theories
Chapter 8. Non-Confusion-Based Trademark Enforcement Theories
Chapter 9. Permissible Uses of Another’s Trademarks
Chapter 10. False Advertising
Chapter 11. Trade Identity Rights in One’s Persona: Endorsement, Attribution, and Publicity
Chapter 12. Remedies