Media Management: A Casebook Approach (Routledge Communication Series) 5th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 9781138901025
• ISBN-13 ‏ : ‎ 978-1138901025
• Author:  C. Ann Hollifield (Author), Jan LeBlanc Wicks (Contributor), George Sylvie (Contributor), Wilson Lowrey (Contributor)

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.

Table contents:

Chapter 1: Leadership

Chapter 2: Motivation

Chapter 3: Workforce

Chapter 4: Entrepreneurship

Chapter 5: Planning & Project Management

Chapter 6: Innovation

Chapter 7: Market Analysis

Chapter 8: Marketing & Research

Chapter 9: Law, Regulations, and Ethics

 

Title tags:

Media Management: In-depth Analysis in Casebook Approach
Exploring Effective Media Strategies in our Casebook Approach
Unpacking Media Management: Understanding through Case Studies.