Strategic Management: Theory and Practice

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Product details:

• ISBN-10 ‏ : ‎ 1452234981
• ISBN-13 ‏ : ‎ 978-1452234984
• Author: John A. Parnell (Author)

In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter′s key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

Table of contents:

1. An Introduction to Strategic Management

2. Understanding Organizational Performance

3. Tools of the Trade4 Analyzing the Environment

5. Organizational Strengths and Weaknesses: Analyzing a Firm’s Capabilities and Resources

6. Strategies for Competitive Advantage

7. Corporate and Multi-Business Unit Strategy

8. Implementation, Adaptation and Learning

9. Disruptive Megatrends

10. Issues of Context, Setting and Application

Title Tag:

Strategic Management Essentials: Bridging Theory and Practice for Business Success
Mastering Strategic Management: Integrating Theory with Real-World Practices
Theory Meets Application: Advanced Insights into Strategic Management Practices