The Handbook of Applied Communication Research 1st edition by Dan Hair, Mary John Hair 1119399866 9781119399865

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ISBN-10 :  1119399866 

ISBN-13 :  9781119399865

Author : H. Dan O’Hair, Mary John O’Hair 

An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.

The Handbook of Applied Communication Research 1st Table of contents:

Part 1: Theoretical Perspectives
1 Inoculation Theory as a Strategic Tool
Introduction
Overview of Inoculation Theory
Contextual Application
Inoculation Message Design
Conclusion
References
2 Addressing Life Transitions of Aging
Indigenous Theory: Kaumātua Mana Motuhake
Communication (and Related) Theory
The Tuakana‐Teina/Peer Educator Program
Implications and Future Directions
References
3 Connecting Attitudes and Motivating Behavior
Vested Interest Theory
Recent Theoretical Developments
VIT in Applied Contexts
Future Directions in Theory Development
Conclusion
References
4 A Comparative Analysis of Theoretical Propositions Focusing on Apologia
Situational Crisis Communication Theory
Image Repair/Image Restoration
SCCT and Image Repair Applied
Future Directions
References
5 Applying Social Marketing Strategy to Social Change Campaigns
Introduction
Overview of Social Marketing and Definition
Contextual Application
Designing and Implementing a Social Marketing Campaign Strategy
Conclusion
References
6 Engaged Communication Scholarship
Engaged Communication Inquiry
References
7 The Role of Negative Emotions in Applied Communication Research
Fundamentals of Emotion
Theories of Affect
Anger
Fear
Guilt
Conclusion
References
Part 2: Media, Data, Design, and Technology
8 Adventures in “Big Data” Application in Strategic Applied Communication Research, Theory, and Method
Introduction
What Are Data?
Data Sets
Problems Associated with HDBD and CGBD Data Sets
HDBD and CGBD Case Studies
Addressing Applied Communication CGBD
Review
References
9 Serious Games as Communicative Tools for Attitudinal and Behavioral Change
Introduction
Games as Communicative Tools for Intervention and Change
Mechanisms Underlying the Effects of Serious Games
Considerations for the Design and Evaluations of Serious Games
Conclusion
References
10 Leveraging Social Media for Applied Problems
Social Media and Big Data
Surveillance Dashboards for Data Analytics
SMART Case Studies
Conclusions
References
11 Exploring Applied Practices in Entertainment Marketing
Product Placements: An Overview
Concluding Remarks
References
12 Enhancing Public Resistance to “Fake News”
Defining and Understanding “Fake News”
Motivations and Dimensions of “Fake News”
Impact of “Fake News”
Public Susceptibility
Efforts to Combat “Fake News”
Inoculation as Antidote to “Fake News”
Conclusion
References
13 Data Visualization for Health and Risk Communication
Introduction
Research on Data Visualization
Relevant Theoretical Frameworks
Conclusions and Future Directions
References
14 Visual Communication as Knowledge Management in Design Thinking
What Is Design Thinking?
Design Thinking in Reality
Knowledge Management within Design Thinking
Visual Communication within Design Thinking Tools
Conclusion
References
Part 3: Organizational Communication
15 Communication Technology and Organizational Life
Theories Guiding Applied Technology and Work Research
Workers and Communication Technology Use at Work
Applied Communication and Big Data in Organizations
Future Directions
References
16 Understanding Maxcers
Academic Research: From Opinion Leaders to Maxcers
Industry Work: How Are Influencers Identified in the Real World?
Strategies for Using Influencer Feedback in Marketing Research
The Maxcer Strategy for Identifying Key Influencers
Maxcer Pilot Study
Conclusion
References
17 The Intersections of Organizations, Health, and Safety
High Reliability Organizations
Designing Interventions in/for HROs
Case: Firefighters and Cancer Reduction—Clean Gear as the New Badge of Honor
Practical Issues and Challenges
Future Directions
Conclusion
References
18 Anticipatory Model of Crisis Management and Crisis Communication Center (CCC)
Crisis Communication Center
Anticipatory Model of Crisis Management
The CCC’s Role in Research Translation
CCC as Intermediary
Recommendations
Implications
Conclusion
References
19 Communication Challenges of Volunteers
Communication Challenges of Volunteers
Background on Volunteering
Volunteers’ Movement In and Out of Volunteer Roles
Discussion
References
20 Towel Cards Revisited
Introduction
Defining Environmental Communication
A Short History of Corporate Environmentalism
Sociological Approaches in the Study of Towel Cards
Psychological Approaches in the Study of Towel Cards
Conclusion
References
Part 4: Risk and Crisis Communication
21 Discourse of Renewal
Discourse of Renewal
Applications of Discourse of Renewal
Challenges and Course Corrections
Strengths, Limitations, and Future Directions
References
22 Visual Framing of Conflict and Terrorism in the MENA Region
Visual News Research
Visual Framing
Visuals of Risk and Crisis in the Middle East
Conclusion
References
23 Revisiting the Best Practices in Risk and Crisis Communication
Best Practices in Risk and Crisis Communication
Case Study Methodology
Analysis and Discussion
Recommendations
Conclusion
Acknowledgments
References
24 Evolving Coverage of Risk in the Mass and Social Media
The Role of the Media
Mass Media Risk Coverage
The Internet and the Emergence of Social Media Coverage of Risk
An Example of Evolving Media Coverage of Radiation and Nuclear Accidents
Conclusion
References
25 Terror Management Theory Perspectives on Applied Communication Research
Terror Management Theory
Hypotheses
Terror Management Processes and the Need to Belong
The Anxiety‐Buffering Function of Close Attachments
Self‐Construal and Distal Terror Management Defense
Terror Management Theory and Prosocial Behaviors
Future Applications
Conclusion
References
26 The Consequences of Risk Amplification in the Evolution of Warning Messages during Slow‐Moving Crises
Hurricane Warning Messages
Method
Analysis
Conclusions
Implications
Summary
References
27 Psychological Reactance and Persuasive Message Design
Psychological Reactance, Self‐Determination, and Autonomy
Measurement
Health Communication Applications
Conclusion
References
Volume 2
List of Contributors
Applied Communication ResearchAn Engaging Process
Engaged Scholarship
Organization
References
Part 5: Education and Instructional Communication
28 Effective Superintendents
Public Education in the United States
Challenges Faced by Superintendents
Superintendent Role Characteristics
Redesigning Organizational and Social Architecture of School Districts
Future Directions
References
29 Narrativity in Instructional Communication
Narrativity in Human Communication
What Is a Narrative?
Stories and Narratives in Instructional Communication
Nature of Knowledge and Curriculum
Narrativity in Subject Instruction
Mathematics
Science
Persuasive Power of Narratives
Narrative Nature of Knowledge Construction
Identity Narratives in Instruction
Conclusion and Discussion
References
30 How Data Guides Communication Within Democratic Organizational Change
Democratic Organizations
Democratic Decision Making
Applied Communication
The K20 Model for Democratic Organizational Change
Implications and Contributions
References
31 Communication Challenges of Creating Personalized, Learner‐Centered Instruction
Introduction
Rationale and Challenges
Teacher Researcher’s Perspective
Creating Personalized, Learner‐Centered Classrooms
Method and Data
Writing an Autoethnography
Findings
Reflections
Summary
References
32 The Power of Application in Learning Life Skills
Game‐Based Learning
Engaging Learners in Real‐World Experiences
The Value of Life Skills: Financial Literacy
Financial Literacy Education
Mind Your Own Budget
Method
Results
Conclusion
Acknowledgment
References
Part 6: Legal, Ethical, and Policy Issues
33 Communication Ethics as a Foundational Construct in Applied Communication Theory, Research, and Practice
Defining Parameters
Virtue
Utilitarianism—Consequences
Deontology—Principles
Future Research & Problematic Challenges for Ethics in Applied Communication
Conclusions from a Macro View: An Organizational Commitment to Ethics
References
34 Paternity Leave
Communication Theory of Identity (CTI)
Methods
Results
Discussion
Limitations and Future Directions
Conclusion
References
35 The Role of Popular Film in Fraternity Recruitment
Scheduling Greek Rush
Cost
Secrecy
Brief Overview of America’s Greek System
The Questions and Answers Informing This Study
Analysis of Each Film’s Moral Judgment of Fraternities
Two Possible Readings of These Frat Films
Six Recurring Campus Lessons from the Top 10 Frat Films
Conclusion
References
36 Sexual Harassment, Communication, and the Bystander
Sexual Harassment as a Legal Phenomenon
Sexual Harassment and Bystander Intervention: Setting an Agenda for the Next Generation of Scholars
Bystander Intervention Model
Engaging Culture
Emotions and Sexual Harassment
Constructive/Destructive Bystander Behaviors
Conclusion
References
37 Policy Communication
Theories and Methods
Central Issues
Pragmatic Implications
Conclusions and Future Directions
References
38 Applied Deception Detection
Defining Deception
Definitions of Deception Detection
Contexts and Applications
Deception Prevalence and Motives
Theories of Deception Detection
Review of Literature
Lie Detection Training
Practical Implications
Future Directions
Summary
References
Part 7: Strategies of Hope
39 Autoethnography as Applied Communication Research
Historical Context: Why Autoethnography?
The Human Sciences as Moral, Political, and Narrative
Toward a Poetic Science
Origins
Autoethnography and Applied Communication Research
A Synopsis of Autoethnographic Literature
Exemplar I: Microaggressions (Tony)
Exemplar II: Academic Practices (Arthur)
Conclusion
References
40 Communication Activism for Social Justice Research
Communication Activism Research Principles and Practices
Communication Activism Empirical Research
Communication Activism Research Studies
Conclusion
References
41 Rawabi
Introduction
Humans as Creators of Stories and Narratives
Rawabi
Method
Analysis
Findings
Discussion
Conclusion
Acknowledgment
References
Appendix A: Rawabi Interview Questions
42 Belonging in Practice
Social Support and Social Networks
CoP Theory Framework
Conclusion
References
43 Design and Interactional Challenges of Informal Justice Practices in the US
Brief Overview of Informal Justice
Grounded Practical Theory and Design Theory
The Practice of Small Claims Courts
The Practice of Mediation (in Small Claims Courts)
The Practice of Restorative Justice (in a University)
Reflections about Informal Justice
Proposals for Future Research and Development of the Practices
References
44 Storytelling and Progressive Action
Case Histories of Passion Works and Turn it Gold
An Overview of Narrative Sensibilities
A Model of Engaged Scholarship
Inquiry Practices
Concluding Reflections
References
Appendix A: WOUB consent form
Part 8: Health Communication
45 Meeting the Challenges of Communication and Uncertainty in Medical Care
The Importance of Communication and Uncertainty in Medical Care
Change and Continuity in Illness and Medical Care
Centering Communication and Uncertainty in Understanding Illness and Medical Care
An Agenda for Future Research
Conclusions
References
46 Obesity‐Related Health Information Sharing and Receiving Between Midlife Adults and Their Adult Children and Aging Parents
Health Information Sharing
Intergenerational Health Information Sharing
Health Information Receiving
Intergenerational Health Information Receiving
Potential Negative Outcomes Associated with Health Information Sharing and Receiving
Health Information Sharing and Receiving in Additional Dyadic Relationships
Conclusions
References
47 New Technologies and Health Communication
New Communication Technologies and Health Interventions
Mobile (M)Health Technologies and Health Communication
Social Media, Social Support Communities, and Health Outcomes
Challenges and Future Directions for New Technology and Applied Health Communication Research
Conclusion
References
48 The Effects of Media and Technology on Provider–Patient Interaction and Health Outcomes
Introduction
The Evolving Health Media and Technology Environment
The Evolving Provider–Patient Relationship
Media and ICTs in the Provider–Patient Interaction
Conclusion
References
49 Evidence‐Based Communication in Clinical, Mass Media, and Social Media Contexts to Enhance Informed Consent for Participation in Clinical Trials and Precision Medicine Initiatives
Introduction
Interventions to Improve Clinical Trial Accrual
Channels for the Delivery of Recruitment Messages
Precision Medicine: An Unprecedented Communication Challenge
Ethical Considerations in Clinical Trial Communication
Future Research
Conclusion
References
50 The Communicative Ecology of End of Life Care
Introduction
Ecological Model of EOL Communication
Toward Improving Communication
Conclusion
References
51 Air Pollution and Health in China
Introduction
Characterizing Risks and Crises Warning Messages
Distinguishing Environmental and Health Risks
Case Study: Air Pollution as an Environmental Hazard and Serious Health Risk
Implications
Recommendations
References
52 Converging Innovations in Health Communication and Public Health
Introduction
Individual‐Level Analysis: Assumptions and Limitations
A Modern Applied Health Communication Perspective Addresses Three Conditions: The Example of Community Structure Theory
The Contribution of an SDH Perspective from Public Health
Social Inequality: A Central Focus of the Social Determinants of the Health Approach
Focusing on a Specific Social Determinant of Health: Social Capital
Cross‐National Indicators: Measuring Social Capital at Individual and Collective Levels
How Health Communication Can Promote Social Capital
Concrete Recommendations for Change
References
53 The Emerging Area of E‐health Communication Research
The Emergence of E‐health Communication Inquiry
References

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