Value Creation Principles: The Pragmatic Theory of the Firm Begins with Purpose and Ends with Sustainable Capitalism 1st Edition Bartley J. Madden

Value Creation Principles: The Pragmatic Theory of the Firm Begins with Purpose and Ends with Sustainable Capitalism – Ebook Instant Download/Delivery ISBN(s): 9781119706625,1119706629

Product details:

• ISBN-10 ‏ : ‎ 1119706629
• ISBN-13 ‏ : ‎ 978-1119706625
• Author(s): Bartley J. Madden

“In Value Creation Principles, Madden introduces the Pragmatic Theory of the Firm that positions the firm as a system fueled by human capital, innovation, and, at a deeper level, imagination. He challenges us to understand how we know what we think we know in order to better discover faulty assumptions that often are camouflaged by language. His knowledge building loop offers guideposts to design experiments and organize feedback to facilitate early adaptation to a changed environment and to avoid being mired in ways of thinking rooted in ‘knowledge’ of what worked well in the past—a context far different from the context of today. His book explains a way of being that enables those who work for, or invest in, business firms to see beyond accounting silos and short-term quarterly earnings and to focus on capabilities instrumental for creating long-term future and sustainable value for the firm’s stakeholders. I can’t recommend this astounding book enough especially given its deep and timely insights for our world today.”
—John Seely Brown, former Chief Scientist for Xerox Corp and Director of its Palo Alto Research Center (PARC); co-author with Ann Pendleton-Jullian of Design Unbound: Designing for Emergence in a White Water World

Table contents:

Part I: A Firm’s Role in Society
1 OVERVIEW OF THE PRAGMATIC THEORY OF THE FIRM
2 KNOWLEDGE BUILDING AND FIRM PERFORMANCE
3 WORK, INNOVATION, AND RESOURCE ALLOCATION
Part II: The Pragmatic Theory of the Firm Connects Innovation and Valuation
4 LIFE-CYCLE PERFORMANCE AND FIRM RISK
5 INTANGIBLE ASSETS, BRANDS, AND SHAREHOLDER RETURNS
Part III: Value Creation
6 LIFE-CYCLE POSITION, ADAPTABILITY, AND ORGANIZATIONAL STRUCTURE
7 ACHIEVING PROGRESS THROUGH KNOWLEDGE BUILDING AND VALUE CREATION
INDEX
END USER LICENSE AGREEMENT

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