Visual Communication Insights and Strategies 1st edition by Janis Teruggi Page, Margaret Duffy 1119227304 9781119227304

Visual Communication: Insights and Strategies 1st edition by Janis Teruggi Page, Margaret Duffy – Ebook PDF Instant Download/DeliveryISBN:  1119227304, 9781119227304 

Full download Visual Communication: Insights and Strategies 1st edition after payment.

Product details:

ISBN-10 :  1119227304 

ISBN-13 :  9781119227304

Author:  Janis Teruggi Page, Margaret Duffy 

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers 

Based on years of research, Visual Communication Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.  

The authors teach theoretically-informed literacy and critical analysis of visual communication and show how to assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication.

Visual Communication: Insights and Strategies 1st Table of contents:

PART ONE: Understanding Visual Communication
Chapter 1: Making Sense of Visual Culture: 1000 Words or One Simple Picture?
HOW VISUALS WORK
MULTIPLE MEANINGS
DECODING VISUAL MESSAGES
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
Chapter 2: Visualizing Ethics
HOW VISUALS WORK: ETHICAL IMPLICATIONS
VISUAL DECEPTION
APPLYING ROSS’S ETHICS
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
Chapter 3: Ways of Seeing
THREE KEY TERMS
VISUAL RHETORIC
THE DIFFERENT LENSES OF VISUAL RHETORIC
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
PART TWO: Basic Ways of Seeing, Interpreting, and Creating
Chapter 4: Sign Language
SEMIOTICS: THE SCIENCE OF SIGNS WITH MEANINGS
MEET THE SEMIOTICIANS
SIGNS ARE ALL AROUND US
DOING SEMIOTIC ANALYSIS
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
Chapter 5: This Means That
METAPHOR: WHEN THIS STANDS FOR THAT
VISUAL METAPHOR LESSONS FROM THE MEDIA
VISUAL METAPHOR CRITICISM
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
Chapter 6: Storytelling
PEOPLE ARE STORYTELLERS
THE ART AND SCIENCE OF VISUALS
NARRATIVE CRITICISM
PRACTICE ACTIVITIES
CHAPTER SUMMARY
KEY TERMS
REFERENCES
Chapter 7: Visual Voices
EVERYDAY DRAMATIZING: WE’RE ALL DRAMA QUEENS AND KINGS
VISUAL IMAGES MAKE EMOTIONAL CONNECTIONS
MASTER THE BASIC CONCEPTS
APPLYING FTA TO VISUAL STRATEGIC COMMUNICATION
HOW TO ANALYZE AND CREATE VISUAL SYMBOLIC MESSAGES
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
PART THREE: Using Visuals in Professional Communication
Chapter 8: Advertising
PHOTOGRAPHY IN SOCIETY
THE POWER OF VISUALS IN ADVERTISING
THE CONTEMPORARY ADVERTISING LANDSCAPE
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
Chapter 9: Public Relations
A BRIEF HISTORY OF PR: HOW VISUALS DEFINED IT
THE POWER OF VISUALS IN THE MODERN ERA OF PR
VISUAL RHETORIC STRATEGIES IN PR CAMPAIGNS
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
Chapter 10: Journalism
PHOTOJOURNALISM
NEWS: VISUAL SOCIETY. VISUAL ANXIETY
DIGITAL INNOVATIONS AND SOCIAL MEDIA
CRITICAL ENGAGEMENT WITH NEWS VISUALS
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
Chapter 11: Organizations
VISUAL MODES
BECOMING A CULTURE DETECTIVE
IMAGES GONE WRONG
THE POWER OF VISUALS IN ORGANIZATIONAL COMMUNICATION
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
Chapter 12: Intercultural Communication
WAYS OF LOOKING AT INTERCULTURAL COMMUNICATION AND ITS PLACE IN MASS COMMUNICATION
CULTURAL IMAGERY AND ITS ETHICAL IMPLICATIONS
DECONSTRUCTING INTERCULTURAL IMAGERY
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES

People also search for Visual Communication: Insights and Strategies 1st:

advantages of visual communication
    
audio visual communication
    
example of visual communication
    
bsc visual communication
    
types of visual communication

Tags: Visual Communication, Insights, Strategies, Janis Teruggi Page, Margaret Duffy