Digital Marketing 8th Edition Dave Chaffey

Digital Marketing 8th Edition Dave Chaffey – Ebook Instant Download/Delivery ISBN(s): 9781292400969,129240096X, 9781292400990, 1292400994

Product details:
• ISBN 10:1292400994
• ISBN 13:9781292400990
• Author:Dave Chaffey, Fiona Ellis-Chadwick

The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning.
Table contents:

Part 1 Digital marketing fundamentals

Part 2 Digital marketing strategy development

Part 3 Digital marketing: implementation and practice

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