Excellence in Business Communication, Fourteenth Global Edition Courtland L. Bovée

Excellence in Business Communication, Fourteenth Global Edition Courtland L. Bovée – Ebook Instant Download/Delivery ISBN(s): 9781292450117,1292450118

Product details:

• ISBN 10:1292450118
• ISBN 13: 9781292450117
• Author: Courtland L. Bovée

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, this is the premier text for helping you hone and develop essential communication skills.

The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.

Table contents:

Part 1 Understanding the Foundations of Business Communication
1 Professional Communication in a Digital, Social, Mobile World
2 Interpersonal Communication Skills
3 Collaboration and Business Etiquette
4 Communication Challenges in a Diverse, Global Marketplace

Part 2 Applying the Three-Step Writing Process
5 Planning Business Messages
6 Writing Business Messages
7 Completing Business Messages

Part 3 Crafting Brief Business Messages
8 Crafting Messages for Digital Channels
9 Writing Routine and Positive Messages
10 Writing Negative Messages
11 Writing Persuasive Messages

Part 4 Preparing Reports and Presentations
12 Planning Reports and Proposals
13 Writing and Completing Reports and Proposals
14 Developing and Delivering Business Presentations

Part 5 Writing Employment Messages and Interviewing for Jobs
15 Building Careers and Writing Résumés
16 Applying and Interviewing for Employment

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