Strategic Management : A Competitive Advantage Approach — Concepts and Cases, 17th Global Edition

Strategic Management : A Competitive Advantage Approach — Concepts and Cases, 17th Global Edition – Ebook Instant Download/Delivery ISBN(s): 9781292441405,1292441402

Product detail:

• ISBN: 9781292441306
• Author: Fred R. David, Forest R. David

Table of contents:

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

1. The Nature of Strategic Management
2. Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

7. Implementing Strategies: Management and Marketing Issues
8. Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

9. Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

10. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
11. Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS

How to Prepare and Present a Case Analysis

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