(Ebook PDF) Tourism The Business of Hospitality and Travel 6th Edition Roy Cook 0134490258 9780134490250 full chapters

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ISBN-10 : 0134490258 

ISBN-13 : 9780134490250

Author: Roy A. Cook

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Tourism: The Business of Hospitality and Travel 6th Table of contents:

Part 1 The Traveling Public and Tourism Promoters
Chapter 1 Introducing the World’s Largest Industry, Tourism
Learning Objectives
Chapter Outline
Could a Career in Tourism be in Your Future?
Introduction
Services and Tourism
What is Tourism?
A Tourism Model
The History of Travel and Tourism
The Empire Era
The Middle Ages and the Renaissance Era
The Grand Tour Era
The Mobility Era
The Modern Era
Bringing Tourism into Focus
Geography Describes the Traveler’s World
Maps
Reading Maps
Indexes and Locators
Scales
Legends
Physical Geography
Landforms and Vegetation
Water
Climate and Seasons
Human Geography
Regional Geography
Studying Tourism from Business Perspectives
Marketing
Management
Finance
Tourism’s Challenges and Opportunities
Where do You Fit in?
Topics Covered in Each Chapter
Summary
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary
References
Chapter 2 Marketing to the Traveling Public
Learning Objectives
Chapter Outline
A Ride on the Wild Side!
Introduction
Decisions, Decisions, Decisions
Information Seeking
It’s All in the Details
Foundations for Understanding Tourist Motivations
Push and Pull Motivations
Maslow’s Hierarchy of Needs
The Travel Career Patterns
The Psychocentric–Allocentric Model
Segmenting the Tourism Market
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Product-Related Segmentation
Putting Segmentation Knowledge to Work
Specialized Tourist Segments
Business and Professional Travelers
Incentive Travelers
SMERFs
Mature Travelers
Special-Interest Travelers
Delivering High-Quality Service
Summary
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary
References
Chapter 3 Delivering Quality Tourism Services
Learning Objectives
Chapter Outline
All’s Well that Ends Well?
Introduction
Quality
Defining Quality
Quality Differences
Service Encounters
Service Quality Model
Quality and Customer Satisfaction
Human Resources: The Key to High-Quality Service
Bringing Employees into the Organization
Working with Organized Labor
Setting the Stage for Peak Performance
Achieving and Maintaining Peak Performance
Anticipating and Meeting Guest Needs
Building Service Teams
Service Mistakes
Mistakes Happen
Be a Can-Do Problem Solver
Service Guarantees
Summary
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary
References
Chapter 4 Bringing Travelers and Tourism Service Suppliers Together
Learning Objectives
Chapter Outline
One Stop does it All!
Introduction
Serving Traveler Needs
Why Use Intermediaries?
One-Level (Direct) Distribution Channels
Two-Level Distribution Channels
Travel Agencies
Three-Level Distribution Channels
Tour Operators
Tours
Consolidators and Travel Clubs
Event Planners
Tapping the Power of Multiple Distribution
Tourism Boards and other Intermediaries
Selling Adds a Personal Touch
Acquiring Product Knowledge
Approaching the Client
Qualifying the Client
Making the Sales Presentation
Closing the Sale
Following Up
Building Relationships
Summary
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary
References
Chapter 5 Capturing Technology’s Competitive Advantages
Learning Objectives
Chapter Outline
Staying on the Cutting Edge
Introduction
Improving Operating Efficiency and Effectiveness
Management Information Systems
Point-of-Sale Systems
Property Management Systems
Providing Customer Convenience and Enhancing Service
Changing Communication and Distribution Channels
Internet and Travel Product Distribution
Internet-Based Distribution for Hotels
Internet as a Travel Tool
The Power of User-Generated Content
Improving Profitability
Operational Considerations
Revenue Management in Practice
Summary
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary
References
Part I Integrative Cases
Part 2 Tourism Service Suppliers
Chapter 6 Transportation
Learning Objectives
Chapter Outline
The Graduation Gift
Introduction
Surface Transportation
Plying the Waves
Riding the Rails
Canada and the United States Follow Similar Tracks for Rail Service
Asian and European Rail Service Blazes Ahead
Scenic Railroads
Cruising the Highways and Byways
Automobiles
Motorcoaches
Important Transportation Links
Soaring Through the Skies
Operating in a Deregulated Environment
Decoding the Language of the Airline World
Airports
Summary
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary
References
Chapter 7 Accommodations
Learning Objectives
Chapter Outline
Expect the Unexpected
Introduction
Oh, So Many Choices!
No Two are Exactly Alike
Living Like a Local
Same Time, Same Place?
Living, Learning, and Leisure
Enjoying the Great Outdoors
Rooms, Rooms, and More
Making Sense of Classifications and Ratings Systems
Lodging Lexicon
Operating Structures
Going it Alone
Franchising
Management Contracts
Chain Operations
Strength in Numbers
It All Begins with Marketing
Providing a Home Away from Home
Organizing for Success
Meeting Guests’ Needs
Achieving Profitable Operations
Summary
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary
References
Chapter 8 Food and Beverage
Learning Objectives
Chapter Outline
Sometimes It’s More Difficult than it Seems
Introduction
Major Influences on the Development of Food and Beverage Services
Travel and Discovery
Science and Technology
Building a Culinary Heritage
The Beginnings of Modern Foodservice Practices
Planning to Meet Guest Expectations
It All Comes Down to Rhythm, Timing, and Flow
Adding Value to Food and Beverage Experiences
From Ten to Ten Thousand
Building Profitable Operations
Balancing Payroll Costs with Productivity
Food Quality and Food Costs are the Results of Effective Purchasing
An Ounce of Prevention is Worth a Pound of Cure
Beverages
Beverage Operations
Keeping Spirits under Control
Coffee, Tea, Or?
Summary
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary
References
Chapter 9 Attractions and Entertainment
Learning Objectives
Chapter Outline
So Many Things to do and so Little Time
Introduction
A World of Opportunities
Foundations for Understanding Attractions and Entertainment
Heritage Attractions
Museums and Historical Sites
Zoos and Aquariums
Parks and Preserves
Fairs and Festivals
Commercial Attractions
Amusement Parks
Theme Parks
Gaming
Gaming Segments
Place Your Bets
Shopping
Live Entertainment
Sporting Activities
The Performing Arts
Summary
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary
References
Chapter 10 Destinations
Learning Objectives
Chapter Outline
Dreams can Come True
Introduction
From Resorts to Urban Destinations
Classifying Destinations
Far from the Maddening Crowd
Links to the Past
Seasonal Delights
Spotlight on Sporting Activities
Snow Holiday Resorts
Golf Resorts
Year-Round Playgrounds
Spas
Cruise Ships
Casino Resorts
Integrated Resorts
Bright Lights and City Sights
Building on Success
Summary
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary
References
Part II Integrated Cases
Part 3 The Tourism Environment
Chapter 11 Economic and Political Impacts of Tourism
Learning Objectives
Chapter Outline
Chamber Director Headache #1456
Introduction
Looking to Tourism for Economic Growth and Vitality
Comparative Advantage
Tourism and Foreign Exchange Rates
The Multiplier Concept
Realizing Tourism’s Export Potential
What Goes Around Comes Around
Tracking the Impact of Tourism Expenditures
Economic Impact Analysis
Other Economic Impacts
Potential Problems in Tourism-Based Economies
Tourism in the Economic Balance
Tourism and Politics
The Role of Government in Tourism
Tourism Promotion Agencies
Public/Private Organizations
Chambers of Commerce and Convention and Visitors Bureaus
Convention Centers
Tourism Planning
Political “Tugs of War” over Tourism
Summary
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary
References
Chapter 12 Environmental and Social/Cultural Impacts of Tourism
Learning Objectives
Chapter Outline
Reflecting on the Future
Introduction
Tourism and the Environment
Defining Carrying Capacity
Determining Carrying Capacities
Environmental Impacts of Tourism
Social and Cultural Impacts of Tourism
Host Community
Social and Cultural Benefits of Tourism
Using Culture to Attract Tourists
Unintended Consequences of Tourism on Culture
The Demonstration Effect
A Dark Side to Tourism’s Promise of Economic Benefits
External Influences and Internal Problems
Summary
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary
References
Chapter 13 Sustaining Tourism’s Benefits
Learning Objectives
Chapter Outline
Green’s the Dream
Introduction
When is Tourism Too Much of a Good Thing?
Planet
People
What’s in a Name?
Ecotourism
Niche Markets
Establishing Standards
Going Green
A Future of Sustainability
Summary
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary
References
Chapter 14 The Future of Tourism
Learning Objectives
Chapter Outline
On the Road Again
Introduction
The Shape of Coming Tourism Markets
Demographic Shifts
Travelers with Disabilities and Special Needs
Changes in Business, Professional, and Conference Travel
Emerging Tourism Markets
Slow Tourism
Adventure and Extreme Tourism
Medical Tourism
Vocation and Real Estate Tourism
Space Tourism
Marijuana Tourism
Meeting Future Tourists’ Needs
Transportation Transformations
Moving into an Era of Competitive Cooperation and Consolidation
Service Enhancements
Amplifying Guests’ Experiences
Safety and Security Strides
Keeping the Human Touch
The Green Frontier
Tourism Research
Types of Tourism Research
Descriptive research
Experimental research
Predictive research
Simulative research/modeling
Who Conducts Tourism Research?
Who Needs and Uses Tourism Research?
When, Where, and How is Tourism Research Conducted?
Tourism Research is Hard to Do
Conclusion
You Decide
Net Tour
Discussion Questions
Applying the Concepts
Glossary

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