Media Essentials 4th Edition, (Ebook PDF)

Media Essentials 4th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1319059473
• ISBN-13 ‏ : ‎ 978-1319059477
• Author: Richard Campbell, Christopher Martin, Bettina Fabos

Gain a tighter grasp on today’s digital world as Media Essentials breaks down products and personalities currenlty in the public eye to essential information and ideas about the media.

Table contents:

1 Mass Communication: A Critical Approach

2 Books and the Power of Print

3 Newspapers to Digital Frontiers: Journalism’s Journey

4 Magazines in the Age of Specialization

5 Sound Recording and Popular Music

6 Popular Radio and the Origins of Broadcasting

7 Movies and the Impact of Images

8 Television, Cable, and Specialization in Visual Culture

9 The Internet and New Technologies: The Media Converge

10 Digital Gaming and the Media Playground

11 Advertising and Commercial Culture

12 Public Relations and Framing the Message

13 Legal Controls and Freedom of Expression

14 Media Economics and the Global Marketplace

15 Media Effects and Cultural Approaches to Media Research

Title tag:

Media Essentials 4th Edition: Understanding Today’s Media Landscape

Explore the Dynamics of Modern Media with Media Essentials Fourth Edition

Uncover the Fundamentals of Communication with Media Essentials 4th Ed