Understanding Strategic Management 4th Edition Anthony Henry

Understanding Strategic Management 4th Edition Anthony Henry- Ebook Instant Download/Delivery ISBN(s): 9780192603630, 0192603639

Product details:

• ISBN 10: 0192603639
• ISBN 13: 9780192603630
• Author: Anthony Henry

‘Understanding Strategic Management’ is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book’s four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. The author conveys the realities of strategic management through diverse, international and contemporary examples, while Strategy in Focus boxes use examples from popular media to show strategic management issues at work in the headlines we read every day. A longer, integrated case study in every chapter ties together multiple strategic challenges that affect businesses large and small, public and private. Review and discussion questions then encourage students to be critical of the material and juxtapose alternative concepts and frameworks to evaluate their strengths and weaknesses. Students may extend their learning with additional material available as part of the online resources. Written by the author to build seamlessly on the book, Extension Material is signposted from every chapter, providing further depth on a specific topic where required.

Table of contents:

Chapter 1 What is Strategy?

Chapter 2 Evaluating the Macro-environment

Chapter 3 Industry Analysis

Chapter 4 The Organization: Value-creating Activities

Chapter 5 The Internal Environment: A Resource-based View of Strate

Chapter 6 Business Strategy

Chapter 7 Corporate Strategy

Chapter 8 International Strategy

Chapter 9 Organizational Structures and Strategic Change

Chapter 10 Strategic Leadership

Chapter 11 Corporate Governance and Corporate Social Responsibility

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