(eTextbook PDF) for Consumer Behaviour Asia-Pacific Edition by Wayne D. Hoyer

(eTextbook PDF) for Consumer Behaviour Asia-Pacific Edition by Wayne D. Hoyer – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 0170362019
• ISBN-13 ‏ : ‎ 978-0170362016
• Author: Wayne D. Hoyer (Author), Deborah J. MacInnis (Author), Rik Pieters (Author), Eugene Chan (Author), Gavin Northey (Author)

Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers.

Table contents:

Chapter 1: Understanding consumer behaviour

Chapter 2: Motivation, ability and opportunity

Chapter 3: From exposure to comprehension

Chapter 4: Memory and knowledge

Chapter 5: Attitudes and persuasion

Chapter 6: Problem recognition and information search

Chapter 7: Judgement and decision making

Chapter 8: Post-decision processes

Chapter 9: Social influences on consumer behaviour

Chapter 10: Consumer diversity

Chapter 11: External and internal influences on consumer behaviour

Chapter 12: Innovations: adoption, resistance and diffusion

Chapter 13: Symbolic consumer behaviour

Chapter 14: Marketing, ethics and social responsibility in today’s consumer society