Business Communication: Process and Product 8th Edition – Ebook PDF Version

Business Communication: Process and Product 8th Edition – Ebook PDF Version – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1285094077
• ISBN-13 ‏ : ‎ 978-1285094076
• Author: Mary Ellen Guffey (Author), Dana Loewy (Author)

Used – Good Business Communication Process & Product 8th Edition, Loose leaf book comes with blinder. This is a sale of a book only with no access code. fast shipping

Table of contents:

UNIT I: COMMUNICATION FOUNDATIONS.

1. Business Communication in the Digital Age.

2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.

3. Intercultural Communication. UNIT II: THE WRITING PROCESS.

4. Planning Business Messages.

5. Organizing and Writing Business Messages.

6. Revising Business Messages. UNIT III: WORKPLACE COMMUNICATION.

7. Short Workplace Messages and Digital Media.

8. Positive Messages.

9. Negative Messages.

10. Persuasive and Sales Messages. UNIT IV: Reports, Proposals, and Presentations.

11. Report and Research Basics.

12. Informal Business Reports.

13. Proposals, Business Plans, and Formal Business Reports.

14. Business Presentations. UNIT V: EMPLOYMENT COMMUNICATION.

15. The Job Search, Resumes, and Cover Letters.

16. Interviewing and Following Up. Appendix A. Grammar and Mechanics Guide. Appendix B. Document Format Guide. Appendix C. Documentation Guide. Appendix D. Correction Symbols.