(eTextbook PDF) for The Psychology of Attitudes and Attitude Change 2nd Edition

(eTextbook PDF) for The Psychology of Attitudes and Attitude Change 2nd Edition – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1446272265
• ISBN-13 ‏ : ‎ 978-1446272268
• Author:Gregory R. Maio (Author), Geoff Haddock (Author)

Written by two world-leading academics in the field of attitudes research, this textbook gets to the very heart of this fascinating and far-reaching field.

In the 2^nd Edition, Greg Maio and Geoffrey Haddock expand on how scientific methods have been used to better understand attitudes and how they change, with updates to reflect the most recent findings. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead. With plenty of learning aids to help with revision and a new companion website, this textbook is a valuable resource for anyone interested in learning or teaching about attitudes.

Table contents:

Title Tag:

Understanding the Dynamics: The Psychology of Attitudes and Attitude Change
Insight into Behaviour: The Psychology Behind Attitudes and Their Transformation
Role of Psychology in Shaping Attitudes and Catalyzing Change