Economics 4th Edition N. Gregory Mankiw & Mark P. Taylor

Economics – Ebook Instant Download/Delivery ISBN(s): 9781473725331,147372533X

Product details:

• ISBN-10 ‏ : ‎ 147372533X
• ISBN-13 ‏ : ‎ 978-1473725331
• Author(s): N. Gregory Mankiw, Mark P. Taylor

Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting new fourth edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Washington University), has been fully updated. New topics have been added in including theories on, for example, Marxist and Feminist theories on labour giving wider context to economic issues. A new chapter on Issues in Financial markets has been added covering the financial crisis and its causes and the final chapter has been updated to reflect the post-crisis world and how theories of the crisis have emerged.

Table contents:

PART I. THE ECONOMIC AND BUSINESS ENVIRONMENT
1. What is business economics?
2. Economics and business decision making
3. The business environment

PART II. MICROECONOMICS: THE MARKET SYSTEM
4. Supply and demand: How markets work
5. Elasticity and its applications
6. Taxes and subsidies

PART III. MICROECONOMICS: THE LIMITATIONS OF MARKETS
7. Market failure
8. The consumer and consumer behaviour

PART IV. MICROECONOMICS: THE ECONOMICS OF FIRMS IN MARKETS
9. Costs and revenues in production
10. Business goals and behaviour
11. Business organization
12. Market structures: Perfect competition
13. Market structures: Monopoly
14. Market structures: Imperfect or monopolistic competition
15. Market structures: Oligopoly
16. Corporate strategy and pricing policy
17. Supply chains

PART V. MICROECONOMICS: FACTOR MARKETS
18. Labour markets
19. Financial markets

PART VI. INTRODUCTION TO MACROECONOMICS
20. The macroeconomic environment
21. Aggregate demand and aggregate supply as a model to describe the economy
22. Government economic policy and the effect on business: Fiscal, monetary and supply side policy

PART VII. GLOBAL BUSINESS AND ECONOMICS
23. Business and trade
24. Global influences on business behaviour
25. Business and Europe
26. Sustainability

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