Strategy- An International Perspective – 6th ed. edition – Ebook Instant Download/Delivery ISBN(s): 9781473725157,1473725151
Product details:
- ISBN-10 : 1473725151
- ISBN-13 : 978-1473725157
- Author(s):
Strategy takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business. Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This textbook bridges West and East, North and South, with readings, cases, quotes and insights from around the globe.
Table contents:
Section I – Strategy
1. Introduction
2. Strategizing
3. Missioning and visioning
Section II – Strategy Content
4. Business level strategy
5. Corporate level strategy
6. Network level strategy
Section III – Strategy Process
7. Strategy formation
8. Strategic change
9. Strategic innovation
Section IV – Strategy Context
10. The industry context
11. The organizational context
12. The international context
Section V – Cases
1 Zara: Fast fashion in the digital age
2 Bitcoin: A disruptive innovation or a bubble set to burst?
3 ‘Compassion vs competitiveness’ dilemma at Novo Nordisk
4 Amazon.com’s business model and its evolution
5 Alphabet Inc.: Reorganizing Google
6 Renault-Nissan alliance: Will further integration create more synergies?
7 Time for a change at The Change Foundation
8 Federated Co-Operatives Limited: Change management
9 Netflix Inc.
10 Tesla Motors’ business model configuration
11 Ricardo Semler: A revolutionary model of leadership
12 Huayi Brothers: Strategic transformation
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