International Marketing, 11th Edition by Michael R. Czinkota

International Marketing, 11th Edition – Ebook Instant Download/Delivery ISBN(s): 9780357445129,0357445120

Product details:

• ISBN-10 ‏ : ‎ 0357445120
• ISBN-13 ‏ : ‎ 978-0357445129
• Author(s) : Michael R. Czinkota, Ilkka A. Ronkainen

Examine today’s best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text — Czinkota/Ronkainen/Cui’s INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today’s giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today’s international business world, whether you are an upcoming international marketer or practicing executive.

Table contents:

Chapter 1. Global Environmental Drivers
Chapter 2. International Trade Frameworks and Policy
Chapter 3. The Role of Culture
Chapter 4. The Economic Environment
Chapter 5. The Political and Legal Environment

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