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International Marketing Strategy: Analysis, Development and Implementation 9th Edition Robin Lowe

Name: International Marketing Strategy: Analysis, Development and Implementation 9th Edition Robin Lowe
SKU: EB-49112896
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International Marketing Strategy: Analysis, Development and Implementation 9th Edition Robin Lowe Digital Instant Download

Author(s): Robin Lowe, Isobel Doole, Alexandra Kenyon

ISBN(s): 9781473778696, 1473778697

Edition: 9

File Details: PDF, 21.87 MB

Year: 2022

Language: English

SKU: EB-49112896 Category: Business & Economics - Sales & Marketing Tags: Alexandra Kenyon, Isobel Doole, Marketing Strategy, Robin Lowe

Description

International Marketing Strategy: Analysis, Development and Implementation 9th Edition Robin Lowe – Ebook Instant Download/Delivery ISBN(s): 9781473778696,1473778697,9781473778726, 1473778727

Product details:

ISBN 10:1473778727
ISBN 13: 9781473778726
Author: Isobel Doole; Robin Lowe; Alexandra Kenyon

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

Table contents:

Part I: Analysis

Chapter 1: An Introduction to International Marketing

Chapter 2: The World Trading Environment

Chapter 3: Social and Cultural Considerations in International Marketing

Chapter 4: International Marketing Research and Opportunity Analysis

Part I Directed Study Activity: International Marketing Planning: Analysis

Part II: Strategy Development

Chapter 5: International Niche Marketing Strategies For Small- and Medium-Sized Enterprises

Chapter 6: Global Strategies

Chapter 7: Market Entry Strategies

Chapter 8: International Product and Service Management