Moving to Outcomes Why Partnerships are the Future of Marketing 1st edition by Robert Glazer, Matt Wool 1728261744 9781728261744

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ISBN-10 :  1728261744 

ISBN-13 :  9781728261744

Author: Robert Glazer, Matt Wool 

From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves. Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can’t beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla. Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.

Moving to Outcomes: Why Partnerships are the Future of Marketing 1st Table of contents:

1. The Case for Partnerships
2. What Has Changed
3. Step Right Up: The World’s Biggest Auction
4. Facing the Colossus
5. The Privacy Problem
6. The New Partnership Marketing
7. Building Marketplaces of Marketing
8. Moving Your Programs to Outcomes—Who Are the Players?
9. Fill in the Blank with Partnership Marketing
10. Getting Company Buy-In
11. The Talent You Need

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