Reaching Audiences 6th Edition, (Ebook PDF) – Digital Instant Dowload.
Product details:
- ISBN:0205874371
- ISBN-13:9780205874378
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A brief yet thorough guide to correct, clear writing for the media This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication.
Table contents:
Part One: The Components of Good Writing
Chapter 1: Understanding Today’s Audiences
Chapter 2: Tools for Writers: Spelling, Grammar, and Math
Chapter 3: Editing for Audiences
Chapter 4: Guidelines for Good Writing
Part Two: Constructing the Message
Chapter 5: Getting to the Point
Chapter 6: Beyond the Lead: Writing the Message
Chapter 7: Specific Story Formats
Chapter 8: Writing for Digital Delivery
Part Three: Gathering Information
Chapter 9: Research and Observation
Chapter 10: Interviewing, Quotes, and Attribution
Chapter 11: Recognizing Bias and Stereotypes
Chapter 12: Legal and Ethical Issues
Part Four: Other Media
Chapter 13: Broadcast Media
Chapter 14: Strategic Communication