M: Marketing 5th Edition – Ebook PDF Version

M: Marketing 5th Edition – Ebook PDF Version – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1259446298
• ISBN-13 ‏ : ‎ 978-1259446290
• Author: Dhruv Grewal, Michael Levy

Value-Added, Every Time. Grewal’s value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketingis the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom.

Table contents:

ART 1: AN INTRODUCTION TO MARKETING
1. An overview of marketing
2. Ethics and the marketing environment

PART 2: CONSUMER INFORMATION
3. Consumer decision making
4. Business-to-business marketing
5. Segmenting and targeting markets
6. Market research

PART 3: MANAGING THE MARKETING MIX
7. Product concepts
8. Developing and managing products
9. Services, non-profit and other intangibles
10. Marketing channels and distribution decisions
11. Integrated marketing communication
12. The promotions mix
13. Pricing

PART 4: THE WORLD OF MARKETING
14. Global marketing
15. Marketing strategy
16. Marketing and new technology

Title tag:

M: Marketing 5th Edition by Grewal & Levy | Essential Marketing Textbook
Master Modern Marketing with M: Marketing 5th Edition | Grewal & Levy
M: Marketing 5th Edition | Learn Cutting-Edge Marketing Techniques and Strategies