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Product details:
ISBN-10 : 1265399913
ISBN-13 : 978-1265399917
Author: Dermot Berkery
With more than 20 years of experience and an extraordinary record of success stories to his credit, venture capitalist Dermot Berkery has seen thousands of business plans, and in these pages he shares the key ingredient these successes stories have in common: Smart transaction cost economics. Simply put, these businesses lower or eliminate transaction costs for their customers. Here’s just one of the real-world examples you’ll find within: Blockbuster Video scored big by making movies easily available to rent; that’s a reduction in a transactional cost. Netflix then removed another transaction cost―a trip to the store―sending DVDs through the mail. They tackled other transaction costs – limited choice and wasted time – by moving to streaming.
The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business 1st Table of contents:
Preface: 12 Techniques for Generating Great New Business Propositions
Acknowledgments
CHAPTER 1 Why Do Other People Come Up with All the Brilliant Ideas?
CHAPTER 2 Falling Transaction Costs: Blockbuster Versus Netflix
CHAPTER 3 Falling Transaction Costs Will Lead to Perfection in Our Lives
• Technique A: Imagining Perfection
CHAPTER 4 Falling Transaction Costs → Increased Exchange → Opportunities for Entrepreneurs and Value for Everyone
• Technique B: Driving Up the Velocity of Consumption
CHAPTER 5 The Eight Major Categories of Transaction Costs
• TxC One: Inability to Search the Market
• Technique C: Multiplying the Ability to Search the Market
CHAPTER 6 Transaction Costs Create “Just-in-Case” Home Lives
• TxC Two: Lack of Trust
• Technique D: Sprinkling Trust
CHAPTER 7 Transaction Costs Shape Our Lives
• TxC Three: The Tyranny of Geography
• Technique E: Hunting for Situations with Both Excess Supply and Excess Demand
CHAPTER 8 The Journey Toward the Zero-TxC World
• TxC Four: Inability to Pinpoint a Counterparty and Close a Contract
CHAPTER 9 Makers of Products Need to Transform Them into Services
• Technique F: Weaning People and Businesses Off Their Ownership Fixation
• TxC Five: Regulation and Government Protection
CHAPTER 10 Why Are Transaction Costs Falling Rapidly?
• TxC Six: Payment and Transfer of Value
CHAPTER 11 Why Transaction Costs Eliminate the Price Space Most of the Time
• TxC Seven: Reducing the Opportunity Cost of People’s Time
• Technique G: Slicing and Dicing Property Rights
CHAPTER 12 The Trifecta of Accelerators: the Internet of Things, Idle Assets, and Marginal Cost Pricing
• TxC Eight: Monetary TxCs
• Technique H: Ferreting Out Idle Assets
• Technique I: Adopting Dynamic Pricing
CHAPTER 13 The Power of Swarms
• Technique J: Constructing a Swarm
CHAPTER 14 Should Firms Do Tasks Inside the Hierarchy or Pass Them Outside to Entrepreneurs?
CHAPTER 15 Specialization Blows Hierarchies Apart, Showering the World with Entrepreneurial Opportunities
CHAPTER 16 The Complete Disaggregation of the Firm over Time
CHAPTER 17 TxCs and Disaggregation in the World of Banking
• Technique K: Disaggregating Tasks
CHAPTER 18 TxCs and Disaggregation in Universities
CHAPTER 19 Reaggregations, Swarms, and Virtualized Firms
• Technique L: Reaggregating Tasks
CHAPTER 20 How Governments Can Create Value in Society Without Spending Money
References
Index
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