Choose Your Customer: How to Compete Against the Digital Giants and Thrive Jonathan L. S. Byrnes

Choose Your Customer: How to Compete Against the Digital Giants and Thrive Jonathan L. S. Byrnes – Ebook PDF Instant Download/Delivery ISBN(s):

Product details:

• ISBN 10: 1264257104
• ISBN 13: 9781264257102
• Author:  Jonathan L. S. Byrnes

Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants—by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive—and win—in this era of digital behemoths. Choose Your Customer is a powerful, consumer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to: Identify the customers who are the most profitable—and focus on them. Provide services and experiences that can’t be replicated by the tech giants, no matter how much data they have, or how much automation they use. Support your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth. These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the big guys and how to increase profits as a result.

Table contents:

Part I The End of an Era
1 Today’s Flood of Change
Part II Choose your Customer
2 Navigate the Currents of Change
3 Build your Strategic High Ground
4 Manage to Thrive in a Period of Crisis
Part III Align your Company
5 Create a Winning Customer Value Footprint
6 Own your Customer High Ground
7 Develop the Right Customer Relationships
Part IV Manage to Win
8 Manage at the Right Level
9 Become a Value Entrepreneur

People also search:

choose your card customer service

why should a customer choose your company

why will customers choose your brand

you can choose to label your customers

why customer choose your product