ISE Essentials of Marketing 17th Edition William Perreault

ISE Essentials of Marketing 17th Edition William Perreault – Ebook Instant Download/Delivery ISBN(s): 9781260570915,1260570916, 9781260736885, 1260736881

Product details:

• ISBN 10: 1260736881
• ISBN 13: 9781260736885
• Author:  William Perreault

Table contents:

CHAPTER ONE Marketing’s Value to Consumers, Firms, and Society

CHAPTER TWO Marketing Strategy Planning

CHAPTER THREE Evaluating Opportunities in the Changing Market Environment

CHAPTER FOUR Focusing Marketing Strategy with Segmentation and Positioning

CHAPTER FIVE Final Consumers and Their Buying Behavior

CHAPTER SIX Business and Organizational Customers and Their Buying Behavior

CHAPTER SEVEN Improving Decisions with Marketing Information

CHAPTER EIGHT Elements of Product Planning for Goods and Services

CHAPTER NINE Product Management and New-Product Development

CHAPTER TEN Place and Development of Channel Systems

CHAPTER ELEVEN Distribution Customer Service and Logistics

CHAPTER TWELVE Retailers, Wholesalers, and Their Strategy Planning

CHAPTER THIRTEEN Promotion—Introduction to Integrated Marketing Communications

CHAPTER FOURTEEN Personal Selling and Customer Service

CHAPTER FIFTEEN Advertising and Sales Promotion

CHAPTER SIXTEEN Publicity: Promotion Using Earned Media, Owned Media, and Social Media

CHAPTER SEVENTEEN Pricing Objectives and Policies

CHAPTER EIGHTEEN Price Setting in the Business World

CHAPTER NINETEEN Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

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