Survey Research Methods (Applied Social Research Methods Book 1) 5th Edition, (Ebook PDF)

Survey Research Methods (Applied Social Research Methods Book 1) 5th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 9781452259000
• ISBN-13 ‏ : ‎ 978-1452259000
• Author: Floyd J. Fowler

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to―and often instead of―household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.

Table of contents:

1. Introduction
Reasons for Surveys
The Components of Surveys
Purposes and Goals of This Text
2. Sampling
The Sample Frame
Selecting a One-Stage Sample
Multistage Sampling
Making Estimates From Samples and Sampling Errors
How Big Should a Sample Be?
Sampling Error as a Component of Total Survey Error
Exercise
3. Nonresponse: Implementing a Sample Design
Calculating Response Rates
Bias Associated With Nonresponse
Reducing Nonresponse in Telephone or Personal Interview Surveys
Reducing Nonresponse to Mail Surveys
Reducing Nonresponse to Internet Surveys
Multimode Data Collection
Correcting for Nonresponse
Nonprobability (or Modified Probability) Samples
Nonresponse as a Source of Error
Exercise
4. Methods of Data Collection
Major Issues in Choosing a Strategy
Summary Comparison of Methods
Conclusion
Exercise
5. Designing Questions to Be Good Measures
Increasing the Reliability of Answers
Avoiding Multiple Questions
Types of Measures/Types of Questions
Increasing the Validity of Factual Reporting
Increasing the Validity of Answers Describing Subjective States
Question Design and Error
Exercises
6. Evaluating Survey Questions and Instruments
Defining Objectives
Preliminary Question Design Steps
Presurvey Evaluation
Design, Format, and Layout of Survey Instruments
Field Pretests
Survey Instrument Length
Conclusion
Exercise
7. Survey Interviewing
Overview of Interviewer Job
Interviewer Recruitment and Selection
Training Interviewers
Supervision
Survey Questions
Interviewing Procedures
Validation of Interviews
The Role of Interviewing in Survey Error
Exercise
8. Preparing Survey Data for Analysis
Formatting a Data File
Constructing a Code
Approaches to Coding and Data Entry
Data Cleaning
Coding and Data Reduction as Sources of Errors in Surveys
9. Ethical Issues in Survey Research
Informing Respondents
Protecting Respondents
Benefits to Respondents
Ethical Responsibilities to Interviewers
Conclusion
10. Providing Information About Survey Methods
Exercise
11. Survey Error in Perspective
The Concept of Total Survey Design
Error in Perspective
Conclusion
References
Index

Title tag

Survey Research Methods: Essential Guide for Applied Social Research – 5th Edition
Applied Social Research Methods Book 1: Mastering Survey Research – Fifth Edition
Comprehensive Overview of Survey Research Techniques – Applied Social Research Methods 5E