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Essentials of Marketing Research 5th Edition Joseph F. Hair Jr.

Name: Essentials of Marketing Research 5th Edition Joseph F. Hair Jr.
SKU: EB-35074496
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Essentials of Marketing Research 5th Edition Joseph F. Hair Jr. Digital Instant Download

Author(s): Joseph F. Hair Jr., David J. Ortinau, Dana E. Harrison

ISBN(s): 9781260575781, 1260575780

Edition: 5

File Details: EPUB, 4.67 MB

Year: 2020

Language: English

SKU: EB-35074496 Category: Business & Economics - Sales & Marketing Tags: Dana E. Harrison, David J. Ortinau, Joseph F. Hair Jr., Marketing Research

Description

Essentials of Marketing Research 5th Edition Joseph F. Hair Jr. – Ebook Instant Download/Delivery ISBN(s): 9781260575781,1260575780,9781260511765, 1260511766

Product details:

ISBN 10: 1260511766
ISBN 13:9781260511765
Author: Joseph F. Hair Jr., David J. Ortinau, Dana E. Harrison

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors’ years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5^th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.

Table contents:

Part 1 The Role and Value of Marketing Research Information
1 Marketing Research for Managerial Decision Making
2 The Marketing Research Process and Proposals

Part 2 Designing the Marketing Research Project
3 Secondary Data, Literature Reviews, and Hypotheses
4 Exploratory and Observational Research Designs and Data Collection Approaches
5 Descriptive and Causal Research Designs

Part 3 Gathering and Collecting Accurate Data
6 Sampling: Theory and Methods
7 Measurement and Scaling
8 Designing the Questionnaire

Part 4 Data Preparation, Analysis, and Reporting the Results
9 Qualitative Data Analysis
10 Preparing Data for Quantitative Analysis
11 Basic Data Analysis for Quantitative Research
12 Examining Relationships in Quantitative Research
13 Communicating Marketing Research Findings

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