Strategic Management 5th Edition – Ebook Instant Download/Delivery ISBN(s): 9781260261288,126026128X,9781264103713, 1264103719
Product details:
- ISBN-10: 1264103719
- ISBN-13: 9781264103713
- Author: Frank T. Rothaermel
Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.
Table contents:
CHAPTER 1 WHAT IS STRATEGY?
CHAPTER 2 STRATEGIC LEADERSHIP: MANAGING THE STRATEGY PROCESS
CHAPTER 3 EXTERNAL ANALYSIS: INDUSTRY STRUCTURE, COMPETITIVE FORCES, AND STRATEGIC GROUPS
CHAPTER 4 INTERNAL ANALYSIS: RESOURCES, CAPABILITIES, AND CORE COMPETENCIES
CHAPTER 5 COMPETITIVE ADVANTAGE, FIRM PERFORMANCE, AND BUSINESS MODELS
CHAPTER 6 BUSINESS STRATEGY: DIFFERENTIATION, COST LEADERSHIP, AND BLUE OCEANS
CHAPTER 7 BUSINESS STRATEGY: INNOVATION, ENTREPRENEURSHIP, AND PLATFORMS
CHAPTER 8 CORPORATE STRATEGY: VERTICAL INTEGRATION AND DIVERSIFICATION
CHAPTER 9 CORPORATE STRATEGY: STRATEGIC ALLIANCES, MERGERS AND ACQUISITIONS
CHAPTER 10 GLOBAL STRATEGY: COMPETING AROUND THE WORLD
CHAPTER 11 ORGANIZATIONAL DESIGN: STRUCTURE, CULTURE, AND CONTROL
CHAPTER 12 CORPORATE GOVERNANCE AND BUSINESS ETHICS
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