Innovation, Innovators and Business: Arab World Edition Alexandrina Maria Pauceanu

Innovation, Innovators and Business: Arab World Edition – Ebook Instant Download/Delivery ISBN(s): 9789811974076,9811974071

Product details:

• ISBN 10: 9811974071
• ISBN 13: 9789811974076
• Author: Alexandrina Maria Pauceanu

This textbook approaches innovation and innovators as two elements of an equation with business application. It discusses creativity, methods to develop creativity, design thinking, the lean startup and minimum viable product (MVP), personal development for entrepreneurs, charisma, franchising and cases from the UAE. It is designed to be a practical and up-to-date resource for an innovation and entrepreneurship course. It contains practical information about the innovation frameworks and their applicability, explanation of creativity and creative mindset, methods of innovation, design thinking in practice, lean startup methodology, charisma, setting up a business, go-to-market strategies, growth and change as well as franchise management. It comes with worksheets to help the reader in practicing. The book solves the need of having innovation resources in one place, well explained and exemplified for students, aspirant and existing entrepreneurs as well as innovation enthusiasts.

Table contents:

1. Fundamentals of Innovation
2. Creativity, Innovation and Performance
3. Methods of Innovation in Business and Entrepreneurship
4. Design Thinking for Innovation
5. Lean Startup Methods and Lean Philosophy
6. Being an Inspiration—Charisma Development
7. Identifying Ideas and Opportunities
8. Setting Up a Business
9. Go-To-Market Methods and Human Capital Aspects
10. Growth, Change, Success and Failure in Large Organizations
11. Negotiation, Commercialization and Franchise Management

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