Selling to China: Stories of Success, Failure, and Constant Change 1st ed. 2023 Edition Ker D. Gibbs

Selling to China: Stories of Success, Failure, and Constant Change – Ebook Instant Download/Delivery ISBN(s): 9789819919529,9819919525

Product details:

• ISBN-10 ‏ : ‎ 9819919525
• ISBN-13 ‏ : ‎ 978-9819919529
• Author(s): Ker D. Gibbs

This book, authored by the head of the American Chamber of Commerce in Shanghai during the US-China trade war, is a sobering look at the realities of the intermeshed nature of the Chinese and American economies at a time of increasing political tension. Foreign companies are caught in the middle between compliance with US laws and policies versus doing what’s required to have support in China and access to the world’s largest growth market. Opportunities still exist, but this is a dangerous and complicated time. This book will be of interest to professionals, economists, and scholars of US-China relations.

Table contents:

Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own path.-

Chapter 1 Sports marketing and media.-

Chapter 2 China’s Auto Industry and the Race to a Sustainable Future.-

Chapter 3 Digital Marketing in China.-

Chapter 4 Manufacturing and Supply Chain.-

Chapter 5 Industrial and Diversified Industries.-

Chapter 6 Industrial and Consumer Business.

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