(eBook PDF) Media and Communication in Canada Networks, Culture, Technology, Audience, Ninth 9th Edition

(eBook PDF) Media and Communication in Canada Networks, Culture, Technology, Audience, Ninth 9th Edition – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 0199033218
• ISBN-13 ‏ : ‎ 978-0199033218
• Author: Mike Gasher (Author), David Skinner (Author), Natalie Coulter (Author)

The gold standard for studying media and communication in Canada. Thoroughly revised and updated, this authoritative ninth edition explores the shifting nature of media and communication systems by examining traditional and new media and a wealth of current media issues and trends. With a stunning full-colour design and extensive updates throughout, Media and Communication in Canada is essential reading for anyone studying this constantly evolving field.

Table of contents:

1. 1 Defining the Field
2. 2 The History of Media: Social and Cultural Forms
3. 3 Media Content: Studying the Making of Meaning
4. 4 Perspectives on Media and Audiences
5. 5 Advertising and Promotional Culture
6. 6 Communication Technology and Society: Theory and Practice
7. 7 The Formation of Public Policy
8. 8 Communication Policy: Sector by Sector
9. 9 Ownership and the Economics of Media
10. 10 Journalists as Content Producers
11. 11 Globalization
12. 12 Media and Communication: Looking Back, Looking Forward

1. Exploring Media and Communication in Canada: Networks, Culture, Technology, Audience 9th Edition
2. Latest Trends in Media and Communication: Canada’s Networks, Culture, Technology, Audience 9th Edition
3. Comprehensive Study on Media and Communication: Canada’s Networks, Culture, Technology, Audience 9th Edition