Media and Communication Theory in Africa 1st Edition

Media and Communication Theory in Africa 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9783031147166,3031147162,9783031147173, 3031147170

Product details:

• ISBN-10: 3031147170
• ISBN-13: 9783031147173
• Author: Babatunde Raphael Ojebuyi, Nelson Okorie, Ngozi Okpara

This contributed volume explores theories of media and communication and focuses on providing African perspectives on global conversations. Using broad cases relating to media and communication theories, this book explores socio-cultural issues affecting most modern African societies, providing a conceptual and empirical framework for explicating the potential place of media techniques and structures in Africa. As a good template for understanding and applying communication theories and approaches in the African context, the volume is a priceless asset for Media and Communication scholars.

Table contents:

1. Normative Press Theories and the Revisiting of Media Roles in Africa’s Changing Socio-economic and Political Contexts
2. Theorising African Journalism: The Reportage of China’s Maritime Silk Road Initiative in Four African Newspapers
3. Legislative Control and Native Metaphors in Social Media Interactions in Africa: Making Liberal Press Theories Functional in the Continent
4. Understanding Critical and Cultural Theories: An African Perspective
5. Towards an Alternative Model: Theorising Newspaper Reviews as Secondary Gatekeeping by Broadcast Stations in Africa
6. Theories from the Communication Field: A Family Communication Perspective
7. Media and Public Opinion in West Africa: An Interplay of Agenda Setting, Agenda Building and Framing Theories
8. Exploring ‘Omniscience Theory’ as a Theoretical Framework in Journalism Practice
9. Application of Theories in Film Techniques and Production in Africa
10. Espousing a Multi-sieve Model for Conflict-Sensitive Reporting in Africa
11. Theorizing the Power of Celebrities in the Media Landscape of Africa
12. Health Communication Models, Theories and their Applications in Africa
13. The Role of the Media in the Management of Pandemic Situations in Africa. An Application of Selected Health Communication Theories
14. Contextualizing the Technology Acceptance Model for Application in Health Communication in Africa

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