(eBook PDF) Essentials of Marketing 16th Edition by William Perreault – Digital Instant Dowload.

Product Details:

• ISBN-10 ‏ : ‎ 126040532X
• ISBN-13 ‏ : ‎ 978-1260405323
• Author:  William Perreault (Author), Joseph Cannon (Author), E. Jerome McCarthy (Author)

Essentials of Marketing pioneered an innovative structure―using the “Four Ps” framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical “how-to” techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like services, international marketing, big data, social media, ethics, and more are integrated throughout the text. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, updated and brand new cases, and completely updated instructor supplements.

 

Table of Content:

1. Marketing’s Value to Consumers, Firms, and Society

2. Marketing Strategy Planning

3. Evaluating Opportunities in the Changing Market Environment

4. Focusing Marketing Strategy with Segmentation and Positioning

5. Final Consumers and Their Buying Behavior

6. Business and Organizational Customers and Their Buying Behavior

7. Improving Decisions with Marketing Information

8. Elements of Product Planning for Goods and Services

9. Product Management and New-Product Development

10. Place and Development of Channel Systems

11. Distribution Customer Service and Logistics

12. Retailers, Wholesalers, and Their Strategy Planning

13. Promotion Introduction to Integrated Marketing Communications

14. Personal Selling and Customer Service

15. Advertising and Sales Promotion

16. Publicity: Promotion Using Earned Media, Owned Media, and Social Media

17. Pricing Objectives and Policies

18. Price Setting in the Business World

19. Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Appendix A Economics Fundamentals

Appendix B Marketing Arithmetic

Appendix C Career Planning in Marketing

Appendix D Hillside Veterinary Clinic Marketing Plan

Title tag:

1. Uncover Key Marketing Strategies with Essentials of Marketing 16th Edition by William Perreault
2. Master Modern Marketing Concepts with William Perreault’s Essentials of Marketing 16th Edition
3. William Perreault’s Essentials of Marketing 16th Edition – Your Comprehensive Guide to Marketing Principles