The Three Fears Every Leader Has to Know Words to Use in a Crisis 1st Edition by Bård Norheim, Joar Haga 3031089848 9783031089848

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Product details:

ISBN-10 ‏ : ‎3031089848 

ISBN-13 ‏ : ‎9783031089848

Author:   Bård Norheim, Joar Haga 

Fear is an inescapable part of how human beings experience reality. The impact of fear becomes particularly evident in a crisis. When a crisis strikes, be it a war, a pandemic, global warming or a financial crisis, leaders are challenged to exercise sound judgement by speaking and acting. This book argues that there are three fears every leader has to know – apocalyptic fear, political fear, and private fear. By appealing to these three fears in an adequate manner, a leader’s appeal to fear may serve a constructive purpose in a crisis.

The Three Fears Every Leader Has to Know: Words to Use in a Crisis 1st Table of contents:

1. The Dilemma of Fear
2. Two Stories: One Dilemma
3. Apocalyptic Fear
4. Political Fear
5. Private Fear
6. Dressing Up to Address Fear
7. The Virtue of Fear

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Tags: The Three Fears, Every Leader, Bård Norheim, Joar Haga