Understanding Luxury Fashion: From Emotions to Brand Building 2020 1st Edition

Understanding Luxury Fashion: From Emotions to Brand Building 2020 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9783030256531,9783030256548,3030256537,3030256545

Product details:

• ISBN 10:3030256545
• ISBN 13:9783030256548
• Author: Isabel Cantista

Table contents:

Part I. Introduction

1. Understanding Luxury Fashion: Origins and Contemporary Issues

2. Understanding Luxury: A Philosophical Perspective

Part II. Understanding Luxury and Emotions

3. From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the ‘Age of Glamour’

4. The Dark Side of Luxury: When Negative Emotions Are Felt by Very Wealthy Consumers

5. Future Luxury: Fashioning Wellbeing Through Holistic Design

Part III. Understanding Luxury and Society

6. Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations

7. Luxury Perfume Brands and Millenial Consumers

8. The Evolution of the Chinese Luxury Fashion Consumer: An Interpretive Study of Luxury Value Perceptions

Part IV. Case Studies: Brand Building and Communication

9. Speedy Tuesday: Omega’s Adoption of Communication 4.0

10. Brand Building: The Case of Collaboration Between Javier Carvajal and Loewe

11. Rapha: Weaving Story Strands of Luxury

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