Service Management: Theory and Practice 1st ed. Edition John R. Bryson

Service Management: Theory and Practice – Ebook Instant Download/Delivery ISBN(s): 9783030520595,9783030520601,3030520595,3030520609

Product details:

• ISBN-10 ‏ : ‎ 3030520595
• ISBN-13 ‏ : ‎ 978-3030520595
• Author(s): John R. Bryson, Jon Sundbo, Lars Fuglsang, Peter Daniels

This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.

Table contents:

1. Reading and Managing Service Businesses
2. Service Research and Service Theory
3. Business Models and Service Strategy
4. Techno Service Worlds? Digitization of Service Businesses
5. Service Operations and Productivity
6. Service Personnel and Their Management
7. Process and Product Innovation in Service Businesses
8. Customer First: Understanding Customers
9. Marketing Services
10. Internationalizing Service Businesses
11. Supply Chains and Logistics Services
12. Servitization and Manufacturing Companies
13. Measuring Company Performance and Customer Satisfaction
14. Reading and Managing Service Businesses: An Integrated Case Studies

People also search:

jira service management

product service management

itil service management

jira service management pricing

field service management

health service management

sap field service management