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Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy 1st Edition

Name: Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy 1st Edition
SKU: EB-22456428
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Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy 1st ed. Edition Thomaï Serdari Digital Instant Download

Author(s): Thomaï Serdari

ISBN(s): 9783030453008, 9783030453015, 3030453006, 3030453014

Edition: 1st ed.

File Details: PDF, 3.03 MB

Year: 2020

Language: English

SKU: EB-22456428 Category: Business & Economics - Management & Leadership Tags: Creative Strategy, Cultural Intelligence, Luxury Fashion, Thomaï Serdari

Description

Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9783030453008,9783030453015,3030453006,3030453014

Product details:

ISBN 10:3030453014
ISBN 13:9783030453015
Author: Thomaï Serdari

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.

Table contents:

Part I. Background of Luxury Fashion as a Field of Material Culture

1. Defining Fashion, Luxury, and Luxury Fashion

2. Established Methods of Classifying Luxury Fashion Brands

3. A New Method for the Classification of Luxury Fashion Brands

Part II. Production and Consumption of Luxury Fashion

4. The Producers of “Newness” in Luxury Fashion

5. What Do We Really Consume Through Luxury Fashion?

6. How Do We Consume Luxury Fashion?

Part III. Cultural Intelligence and Creativity

7. A Close Look at Cultural Intelligence

8. Cultural Hyperobjects