Innovative Research Methodologies in Management: Volume II: Futures, Biometrics and Neuroscience Research 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9783319643991,9783319644004,3319643991,3319644009
Product details:
- ISBN-10 : 3319644009
- ISBN-13 : 9783319644004
- Author: Luiz Moutinho,Mladen Sokele
Table contents:
1. Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang
2. Interactive Scenarios
3. Virtual Reality for Marketing Research
4. The Knowledge Domain of Affective Computing: A Scientometric Review
5. The Effect of Emotions on Brand Recall by Gender Using Voice Emotion Response with Optimal Data Analysis
6. The Neuroscience Research Methods in Management
7. Benefits of Neuromarketing in the Product/Service Innovation Process and Creative Marketing Campaign
8. Neuromarketing
9. The Futures Polygon Development
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