Observing the User Experience: A Practitioner’s Guide to User Research – Ebook PDF Version – Digital Instant Dowload.
Product details:
- ISBN-10 : 0123848695
- ISBN-13 : 978-0123848697
- Author: Elizabeth Goodman, Mike Kuniavsky
The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they’ll be able to use what you’ve created.
Table contents:
Chapter 1. Introduction
Chapter 2. Do a Usability Test Now!
Chapter 3. Balancing Needs through Iterative Development
Chapter 4. Research Planning
Chapter 5. Competitive Research
Chapter 6. Universal Tools: Recruiting and Interviewing
Chapter 7. Focus Groups
Chapter 9. Field Visits: Learning from Observation
Chapter 10. Diary Studies
Chapter 11. Usability Tests
Chapter 12. Surveys
Chapter 13. Global and Cross-Cultural Research
Chapter 14. Others’ Hard Work: Published Information and Consultants
Chapter 15. Analyzing Qualitative Data
Chapter 16. Automatically Gathered Information: Usage Data and Customer Feedback
Chapter 17. Research into Action: Representing Insights as Deliverables
Chapter 18. Reports, Presentations, and Workshops
Chapter 19. Creating a User-Centered Corporate Culture
Title tag:
1. Mastering User Research: Essential Guide for Practitioners & UX Observers
2. Observing the User Experience: Your Comprehensive Practitioner’s Guide to UX Research
3. Enhance UX with Expert Insights: A Practitioner’s Guide to Observing User Behavior
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