(Original PDF) Media Ethics Cases and Moral Reasoning 10th Edition – Digital Instant Dowload.
Product details:
- ISBN-10 : 9780205897742
- ISBN-13 : 978-0205897742
- Author: Clifford G. Christians (Author), Mark Fackler (Author), Kathy Brittain Richardson (Author), Peggy Kreshel (Author)
Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Tenth Edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment.
Table contents:
1 Institutional Pressure
2 Truthtelling
3 Reporters and Sources
4 Social Justice
5 Privacy
6 The Commercialization of Everyday Life
7 Advertising in an Image-Based Media Culture
8 The Media Are Commercial
9 Advertising’s Professional Culture
10 Public Communication
11 Telling the Truth in Organizational Settings
12 Conflicting Loyalties
13 The Demands of Social Responsibility
14 Violence