Digital Marketing: Strategic Planning & Integration

Digital Marketing: Strategic Planning & Integration – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1526426676
• ISBN-13 ‏ : ‎ 978-1526426673
• Author: Annmarie Hanlon

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.

Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey.

Table contents:

Part 1 Digital Marketing Essentials
1 The Digital Marketing Environment
2 The Digital Consumer
Part 2 Digital Marketing Tools and Channels
3 Email, Websites, SEO and Paid Search
4 Content Marketing
5 Social Media Marketing
6 Online Communities
7 Mobile Marketing
8 Augmented, Virtual and Mixed Reality
Part 3 Digital Marketing Strategy and Planning
9 Digital Marketing Audit
10 Digital Marketing Strategy and Objectives
11 Building the Digital Marketing Plan
Part 4 Digital Marketing Management
12 Managing Resources and Reporting
13 Digital Marketing Metrics and Analytics
14 Integrating and Transforming Digital Marketing