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Business & Economics - Sales & Marketing

Advertising and Integrated Brand Promotion 8th Edition Thomas O’Guinn

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Advertising and Promotion: An Integrated Marketing Communications Perspective 12th edition

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AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots 1st Edition Peter Gentsch

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Business & Economics - Sales & Marketing

An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing 1st Edition

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Business & Economics - Sales & Marketing

Behavioral Law And Economics Eyal Zamir

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Business & Economics - Sales & Marketing

Beyond Discovery: Moving Academic Research to the Market

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Brand Storytelling in the Digital Age: Theories, Practice and Application 1st Edition

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Business & Economics - Sales & Marketing

Breaking Failure: How to Break the Cycle of Business Failure and Underperformance Using Root Cause, Failure Mode and Effects Analysis, and an Early Warning System Alexander Edsel

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Business & Economics - Sales & Marketing

Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI 1st Edition Neha Zaidi

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CB 8: Consumer Behavior 8th Edition Barry J. Babin

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Choose Your Customer: How to Compete Against the Digital Giants and Thrive Jonathan L. S. Byrnes

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Competitive Digital Innovation: Transforming Products, Processes and Business Models to Win in the Digital Economy Amit Basu

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