978-1259278211 (Scanned PDF) Strategic Management: Text and Cases 8th Edition – Digital Instant Dowload.

Product Details:

• ISBN-10 ‏ : ‎ 9781259278211
• ISBN-13 ‏ : ‎ 978-1259278211
• Author: Gregory Dess (Author), Gerry McNamara (Author), Alan Eisner (Author)

Strategic Management: Text and Cases, Eighth Edition, written by the highly respected author team of Dess, McNamara, and Eisner, continues to provide readers what they have come to expect of this title: solid treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. The eighth edition’s case package has been thoroughly revised to maximize freshness and engagement. It continues to emphasize relevancy and currency and to offer up-to-date financial data and videos to match each case. All cases focus on companies familiar to students. In this edition, five are new (Campbell Soup, General Motors, Avon, Tata Starbucks, and Greenwood Resources) and twenty-six have been thoroughly revised (Apple, eBay, JetBlue, Johnson & Johnson, and Zynga to name just a few of the familiar favorites). The case package continues to offer both full-length and short-form cases, giving instructors and students unparalleled quality and variety.

Table contents:

PART 1: STRATEGIC ANALYSIS
1. Strategic Management: Creating Competitive Advantages
2. Analyzing the External Environment of the Firm: Creating Competitive Advantages
3. Assessing the Internal Environment of the Firm
4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources

PART 2: STRATEGIC FORMULATION
5. Business-Level Strategy: Creating and Sustaining Competitive Advantages
6. Corporate-Level Strategy: Creating Value through Diversification
7. International Strategy: Creating Value in Global Markets
8. Entrepreneurial Strategy and Competitive Dynamics

PART 3: STRATEGIC IMPLEMENTATION
9. Strategic Control and Corporate Governance
10. Creating Effective Organizational Designs
11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization
12. Managing Innovation and Fostering Corporate Entrepreneurship


PART 4: CASE ANALYSIS
13. Analyzing Strategic Management Cases

Title tag:

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3. Streamline Your Business Strategy: Read Strategic Management: Text and Cases 8th Edition