A Brain for Business – A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better 1st Edition Shane O’Mara (Auth.)

A Brain for Business – A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better – Ebook Instant Download/Delivery ISBN(s): 9783319491530,9783319491547,3319491539,3319491547

Product details:

• ISBN-10 ‏ : ‎ 3319491539
• ISBN-13 ‏ : ‎ 978-3319491530
• Author(s): Shane O’Mara

Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.

The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before.

O’Mara’s starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain–based (‘neurocognitive’) analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work.

He begins by looking at neuroplasticity and how it is enables a shift from a restrictive ‘fixed mindset’ to an enabling ‘growth mindset’. He shows how this changing mindset approach – where the focus is on task and improvements based on effort – is scalable within organisations.

Table contents:

1. A Background Scenario from Organisational Life
2. Scene-Setting, Background Information and Tools for Thinking
3. Mind-sets, Self-talk and Changing Behaviour
4. Self-Regulation and Self-Control
5. The Importance of Cognitive Biases
6. Person Perception—How Others See Us, How We See Leaders
7. Working in Groups and Teams: Group Deliberations
8. Brain Hygiene, Optimising Expertise and Performance
9. Stress, Resilience and Positive Brain States
10. Gender, the Brain and Organisations
11. Concluding Scenario Analysis

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