A Nation Fermented: Beer, Bavaria, and the Making of Modern Germany 1st Edition Robert Shea Terrell

A Nation Fermented: Beer, Bavaria, and the Making of Modern Germany – Ebook Instant Download/Delivery ISBN(s): 9780198881834,0198881835

Product details:

• ISBN-10 ‏ : ‎ 0198881835
• ISBN-13 ‏ : ‎ 978-0198881834
• Author(s): Robert Shea Terrell

How did beer become one of the central commodities associated with the German nation? How did a little-known provincial production standard – the Reinheitsgebot, or Beer Purity Law – become a pillar of national consumer sentiments? How did the jovial, beer-drinking German become a fixture in the global imagination?

While the connection between beer and Germany seems self-evident, A Nation Fermented reveals how it was produced through a strange brew of regional commercial and political pressures. Spanning from the late nineteenth century to the last decades of the twentieth, A Nation Fermented argues that the economic, regulatory, and cultural weight of Bavaria shaped the German nation in profound ways. Drawing on sources from over a dozen archives and repositories, Terrell weaves together subjects ranging from tax law to advertising, public health to European integration, and agriculture to global stereotypes.

Table contents:

Introduction
1:Integration and Its Discontents: Lager, Tax, and Temperance, c. 1900 to the 1930s
2:The People’s Drink in the Racial State: Debating the Interests of the Volk
3:Liquid Bread: The New Politics of Bavaria from the Postwar Occupation to the Federal Republic
4:Brewing up a New Old Germany: Production, Consumption, and Social Order in the Miracle Years
5:Making a National Icon: A Political Economy of the Reinheitsgebot, 1953-1975
6:The Munich Effect: Löwenbräu, Bavarian Beer, and the Global Imaginary
7:Gone Flat?: Reconfigurations from the Recession to the Wende
Conclusion
Bibliography

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