Advertising and Integrated Brand Promotion 8th Edition Thomas O’Guinn

Advertising and Integrated Brand Promotion 8th Edition Thomas O’Guinn – Ebook Instant Download/Delivery ISBN(s): 9781337110211,1337110213, 9798214337159

Product details:
• ISBN 13: 9798214337159
• Author: Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik

Place yourself in the midst of today’s fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today’s world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today’s most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

Table contents:

Part 1. Advertising and Integrated Brand Promotion in Business

Part 2. Analyzing the Environment for Advertising and Integrated Bran

Part 3. The Creative Process

Part 4. The Media Process

Part 5. Integrated Brand Promotion

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