(Ebook PDF) AI in Marketing Sales and Service How Marketers without a Data Science Degree can use AI Big Data and Bots 1st Edition by Peter Gentsch 3319899570 9783319899572 full chapters

AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots 1st Edition by Peter Gentsch – Ebook PDF Instant Download/DeliveryISBN:  3319899570, 9783319899572 

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Product details:

ISBN-10 :  3319899570 

ISBN-13 :  9783319899572

Author : Peter Gentsch 

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

 

AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots 1st Table of contents:

1. AI Eats the World
2. A Bluffer’s Guide to AI, Algorithmics and Big Data
Part II. AI Business: Framework and Maturity Model
3. AI Business: Framework and Maturity Model
Part III. Conversational AI: How (Chat)Bots Will Reshape the Digital Experience
4. Conversational AI: How (Chat)Bots Will Reshape the Digital Experience
Part IV. AI Best and Next Practices
5. AI Best and Next Practices
Part V. Conclusion and Outlook: Algorithmic Business—Quo Vadis?
6. Conclusion and Outlook: Algorithmic Business—Quo Vadis?

 

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AI in Marketing,Sales,Service,Marketers,Data Science,Peter Gentsch