Analysis for Marketing Planning 7th Edition, (Ebook PDF)

Analysis for Marketing Planning 7th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 0073529842
• ISBN-13 ‏ : ‎ 978-0073529844
• Author: Donald R. Lehmann (Author), Russell S Winer (Author)

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document–the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

Table of contents:

1. Chapter 1. Marketing Planning
2. Chapter 2. Defining the Competitive Set
3. Chapter 3. Industry Analysis
4. Chapter 4. Competitor Analysis
5. Chapter 5. Customer Analysis
6. Chapter 6. Market Potential and Sales Forecasting
7. Chapter 7. Developing Marketing Strategy

Title tag

Analysis for Marketing Planning 7th Edition – Essential Strategies and Tools
Master Marketing Analysis with the 7th Edition of Analysis for Marketing Planning
Unveiling the Latest Techniques in Analysis for Marketing Planning – 7th Edition