Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media 5th Edition – Ebook PDF Version

Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media 5th Edition – Ebook PDF Version – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1138123056
• ISBN-13 ‏ : ‎ 978-1138123052
• Author: Ronald D. Smith

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner.

A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere―from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

Table of contents:

Part I: Principles of Effective Writing

1. 1. Writing…and What It Means to You

1. 1. Effective Writing

1. Persuasive and Ethical Communication
2. 1. The Writing Process

1. 1. News: The Basis for All Strategic Communication

1. 1. News Writing Style

Part II: Paid, Earned, Owned and Shared Media

1. 1. Social Media and Wiki

1. 1. Website and Blog

1. 1. Fact Sheet and Advisory

1. 1. Print News Release

1. 1. Broadcast News Release

1. 1. Transmedia News Package

1. 1. Advocacy and Opinion

1. 1. News Feature

1. 1. Brochure, Newsletter and Corporate Report

1. 1. Donor Appeals

1. 1. Speeches, Presentations and Interviews

1. Public Relations Advertising